A review of The Sender: A story about when right words make all the difference
Admittedly a fan of leadership books in general, I was certain to like Kevin Elko and Bill Beausay’s The Sender. But what I didn’t anticipate was the wave of emotions I would experience while bonding with the characters in the story.
My friends Diane Covin and Larry Byrd of The Sterling Group shared the book with me, noting they thought I would enjoy it — and they were right. There are a few editing slips that distracted me for a second but nothing that confuses the content in any way.
Not only does the book have valuable leadership and personal motivational tips based on Scripture but it also presents practical and strategic concepts in clear, everyday, manageable steps — not necessarily easy but simple. It all comes down to our choices each day, the authors explain.
And despite the adversities that come with life, we can still choose to fight rather than be defeated and flourish on the other side.
University of Alabama Head Football Coach Nick Saban said in his recommendation of the book that “Dr. Kevin Elko has certainly contributed to our success in providing a new twist on focus, attention to detail, team work and grit.”
Elko’s background and work with numerous college and professional football coaches and teams leaves no surprise that the main character in The Sender is a football coach.
Maybe my love for football, especially SEC football, made the book even more endearing or maybe it was because of the engaging storytelling ability of co-author Beausay. Then again it could be because the story was set in Alabama, specifically the Birmingham area.
And while all of those reasons certainly made the book appealing, I’m pretty sure my strongest attachment to the story resulted from 10-year-old Max’s amazing attitude and influence on people despite his heart-wrenching battle with cancer. My precious niece Belle would have turned 10 this coming May. Max’s resolve, joy, peace and overall character remind me of Belle. He is a rock star at the fictional pediatric cancer center much like Belle was in real life.
The section on fighting weary also made me think of Belle and how she mastered the ability to live life to its fullest every second when we all knew she had to be truly depleted. She could always dig deep and pull from this amazing reserve of something — something all of us around her clung to with everything we had.
When the motivational letter writer in The Sender addresses the concept of fighting weary, he says: “It’s easy to fight when we are fresh. But how you have success in parenting, success in business, success with our health, overcoming the condition of cancer, is we learn how to fight weary … and survive the assault. Here comes your opponent’s assault but it was just an assault. It wasn’t a victory. Your energy stayed even. … Every relationship has an assault to it. … When you start to feel tired and when you start to feel frustrated, it is a sign you are getting close.”
—Jennifer Davis Rash