When I sorted through the mail a few weeks ago and discovered a four-color Christmas catalog for toys — Amazon’s Ultimate Wish List — my mind jumped immediately to my childhood when we received the annual Sears Christmas Wish Book.
Everyone received the Wish Book back in the day. It’s how we made our list for what toys and gifts we wanted for Christmas — that and the commercials on Saturday morning of course. The Wish Book had all the latest toys displayed in four color.
The Sears Wish Book is no longer printed but even if it were I can’t imagine it would have the same impact as it did then — with no internet and no mobile devices with which to compete.
While it seems ironic that in this high-tech, digital age an online sales company mails out print catalogs, it does make sense as a way to stand out. Children and their parents are bombarded with digital screens in every part of life now so the promotions and ads all kind of run together sometimes.
‘Strength overdone becomes weakness’
Multimedia offers countless positive aspects and we at TAB are excited about ways we will continue growing our digital presence. But the saying “strength overdone becomes weakness” applies in the area of multimedia as much as any other.
Too many hours a day looking at a screen, especially without proper body alignment and rest breaks, will cause physical issues that come with any type of overuse situation. And emotionally and mentally the scars from overuse will no doubt run deep.
A few moments talking in person rather than texting and silencing the nonstop dings around us might just be our new “apple a day” remedy for the negative side effects of too much screen time built up over years of use.
—Jennifer Davis Rash